Mission Control
$99/monthLive support and advice from expert investors and operators. Weekly open office hours, webinars, pitch practice, founder resources, and a community of founders.
Included from Phase 4Take your first step.
Know your next step.
Turn your business idea into a practical plan and refine it with Gust. When you're ready Gust will incorporate the company, set you up for hiring, help build your product, find and reach your customers, manage your funding process from friends & family through venture capital, and position you for an exit.
No credit card required. Free planning is available now. Research and optional Build extend your workspace; Phases 3–7 show the planned journey.
Cedar DeskProgram previewYour company, in context Add a note
Get it out of your headA thought, question or update
How it works
A working home for your business,
not a questionnaire and a report.
Describe what you are building and what you need to decide. Gust asks what matters, prepares a plan with a clear next action, and keeps your work together.
01
Describe
A few sentences or a full description. Existing businesses are welcome.
02
Decide
Clarify the decision, evidence and next action.
03
Act and record
Do the work, record what happened and see what it changes.
04
Review and adjust
Your plan evolves with what you learn.
The program
Start free. Add what the
business needs, when it needs it.
Begin with Ideation, where Gust helps you establish your business concept, completely free. Research adds deep investigation, automatic surveys, and planning; Testing goes out to real customers with live landing pages; Launch establishes a legal company, and Funding manages investments from friends, family, fans, and angel investors.
| FEATURES INCLUDED Each phase includes all earlier capabilities. | PHASE 1IdeationFree | PHASE 2Research$49 /mo | PHASE 3Testing$99 /mo | PHASE 4Independent Business Launch$149 /mo | PHASE 5High-growth Startup Launch$249 /mo | PHASE 6Outside Funding$499 /mo | PHASE 7Priced Round & Full Operations$999 /mo |
|---|---|---|---|---|---|---|---|
| Interactive idea refinement; saved, editable idea | Included | Included | Included | Included | Included | Included | Included |
| Preliminary market and competitor context | Included | Included | Included | Included | Included | Included | Included |
| Outline plan, ordered next steps and rough budgets | Included | Included | Included | Included | Included | Included | Included |
| Detailed sourced plan, instructions and approved budgets | Not included | Included | Included | Included | Included | Included | Included |
| Living Business Model Canvas with evidence and revisions | Not included | Included | Included | Included | Included | Included | Included |
| The Startup Checklist audiobook | Not included | Included | Included | Included | Included | Included | Included |
| External research coordination; expense and result tracking | Not included | Included | Included | Included | Included | Included | Included |
| Landing pages; lead-generation and demand experiments | Not included | Not included | Included | Included | Included | Included | Included |
| Customer-discovery preparation and test execution | Not included | Not included | Included | Included | Included | Included | Included |
| Analysis; living lean business plan | Not included | Not included | Included | Included | Included | Included | Included |
| LLC formation, government filing fees, registered agent; EIN | Not included | Not included | Not included | Included | Included | Included | Included |
| Bank setup; D-U-N-S; company records and compliance calendar | Not included | Not included | Not included | Included | Included | Included | Included |
| One-year .com; AI-built website, basic hosting and analytics | Not included | Not included | Not included | Included | Included | Included | Included |
| Full Mission Control: office hours, webinars and community | Not included | Not included | Not included | Included | Included | Included | Included |
| Founder financing | Not included | Not included | Not included | Included | Included | Included | Included |
| C-corp formation or Gust LLC conversion; automated documents | Not included | Not included | Not included | Not included | Included | Included | Included |
| Founder equity, vesting, IP assignment and cap table | Not included | Not included | Not included | Not included | Included | Included | Included |
| Diligence repository; investor updates and pitch deck | Not included | Not included | Not included | Not included | Included | Included | Included |
| Forecastr forecasting; QuickBooks or Xero software | Not included | Not included | Not included | Not included | Included | Included | Included |
| Contractor management/payment tools; grant workflows | Not included | Not included | Not included | Not included | Included | Included | Included |
| Live presentation training and practice | Not included | Not included | Not included | Not included | Not included | Included | Included |
| Reg CF to $100k; optional $250k upgrade | Not included | Not included | Not included | Not included | Not included | Included | Included |
| Reg D: no raise ceiling; uncapped default, capped upgrade | Not included | Not included | Not included | Not included | Not included | Included | Included |
| Capital execution; filings, issuance, reporting and investor relations | Not included | Not included | Not included | Not included | Not included | Included | Included |
| Optional exposure to algorithmic funding | Not included | Not included | Not included | Not included | Not included | Included | Included |
| Priced Series Seed convertible preferred round | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Option plan; one standard 409A valuation annually | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Full equity management | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Board meetings, materials, consents and action tracking | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Base finance support, Gusto/Deel and GL + D&O insurance | Not included | Not included | Not included | Not included | Not included | Not included | Included |
| Secondary trading of investor equity | Not included | Not included | Not included | Not included | Not included | Not included | Included |
Add what you need, whenever you need it.
Selected services are available independently of your phase. When your phase includes the same service, you pay for it only once.
Proposed add-on menu. Prices marked * are low illustrative placeholders, not purchase offers. Partner packages are not yet available in this pilot.
Gust Build
$49/monthHave your product built under your direction. Prototype specifications, acceptance checks, and development guidance from Gust, while Lovable codes your whole site (coding usage billed separately).
Included from Phase 5Financial forecasting
$29/month*Build a financial model to manage your planning and share with investors, add optional full service support with a fractional CFO.
Included from Phase 5Online integrated accounting
$19/month*Your QuickBooks Simple Start account includes automated expense characterizing, automated bookkeeping, built-in invoicing, and free access for your accountants. Upgrade as needed.
Included from Phase 5Payroll & HR
$29/month*Your Gusto Simple account includes unlimited payrolls per month, tax filings and payments, basic PTO policies and holiday pay. Upgrade as needed.
Base included in Phase 7Business insurance
$19/month*Includes basic general liability, upgrade to cyber, D&O, and other additions as the business grows.
Base or credit included in Phase 7No duplicate billing. On upgrade to a phase that includes an add-on, its separate Gust subscription charge stops and unused prepaid value is credited. Included coverage applies to the same defined base; additional usage and outside costs remain separate. Direct-provider subscriptions require a coordinated transfer or cancellation before overlapping charges begin.
Business address/mail, attorney and IP work, bookkeeping/tax services, and early domain reservation can also be arranged separately at approved provider prices. These are not automatically included in higher phases, except the standard domain registration from Phase 4. Provider and business eligibility requirements still apply.
Explore your workspaceBuilt on Gust
The infrastructure behind more than 1.6 million startup profiles.
Company formation, equity administration and infrastructure serving more than 750 angel groups, nearly 100,000 registered investor members and over 300 accelerator programs.
The knowledge
Grounded in two decades of founder and investor experience.
Guidance draws on Gust's 20 year experience getting ventures founded and funded, and the lessons in David S. Rose's The Startup Checklist and Angel Investing.